Cashing in With Content
Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.
English edition · First published 2005 by Independent Publishers Group (Chicago Review Press) · ISBN 9781937290276
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Editions
6 editions
English
- Cashing in With Content · Independent Publishers Group (Chicago Review Press) · 2005 · ISBN 9781937290276 This page
- Cashing in With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers · Information Today, Inc · 2005 · ISBN 9781283310543
- Cashing in With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers · Information Today, Inc · 2005 · ISBN 9781937290269
- Cashing in With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers · Information Today, Inc · 2005 · ISBN 9781573879590
- Cashing in With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers · Information Today, Inc · 2005 · ISBN 9786613310545
- Cashing in With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers · Information Today/CyberAge Books · 2005 · ISBN 9780910965712
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