Narrating the Management Guru: In Search of Tom Peters

David Collins, a well respected scholar of management gurus proves a critical reappraisal of the very influential work of Tom Peters. This volume examines his key works and reviews his detractors, offering an analysis of his contributions to the field of management that goes beyond the simple chronological model that has previously been used. Collins focuses on the changing narratives of Tom Peters and proposes a four-fold narrative typlogy to explore this guru's evolving account of the business of management. The book argues that Peters' success as a guru derives from his abilities