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Letterforms, Bawdy, Bad & Beautiful: The Evolution of Hand-Drawn, Humorous, Vernacular, and Experimental Type

Steven Heller

A publishing first, this is the only book on the market to examine the intriguing history, evolution, and application of four specific genres of dynamic letterforms: hand-drawn, vernacular, humorous, and digitally driven. The book provides a historical context for each genre and explores the anatomy of its type, with a look at the form and function of representative examples. Selected full alphabets and letterforms are presented with text on their origins and analog or digital evolution, and work produced by a wide range of designers shows how these typographic forms are applied. The authors then assess how these forms will continue to evolve.

GenresDisplay typeUnited StatesHistory20th centuryGraphic design (Typography)Advertising layout and typography

191 pages

English edition · First published 2000 by Watson-Guptill · ISBN 9780823004645

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