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Managing Tourism Enterprises: Start-Up, Growth and Resilience

Rob Hallak and Craig Lee

"Managing Tourism Enterprises: Start-up, Growth and Adaptability brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty"--

GenresBusiness & EconomicsIndustriesHospitality, Travel & TourismNew Business Enterprises

251 pages

English edition · First published 2023 by CAB International · ISBN 9781789249422

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