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Keep It Simple, CEO: A DIY Profitability Guidebook for Small Credit Unions

Doug Wadsworth

Keep It Simple, CEO: A DIY Profitability Guidebook for Small Credit Unions by Doug Wadsworth is a no-nonsense, practical guide for small credit union leaders aiming to boost profitability while staying true to their community-focused mission. Drawing from his turnaround success at a struggling $15M credit union, Wadsworth shares unorthodox yet effective strategies to cut costs, streamline operations, and differentiate from big banks—without overcomplicating things. From simplifying regulatory compliance to creative niche lending, this book offers actionable insights to help CEOs maximize impact, serve members better, and thrive in a competitive financial landscape. Perfect for credit union leaders who want to keep it simple, stay profitable, and make a meaningful difference.

GenresSelf-HelpBusiness & Money

102 pages

English edition · First published 2025 by Independently published · ISBN 9798298356237

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