David Can Still Beat Goliath: Radio Advertising Is David's Slingshot

Learn how you to use radio advertising to create prosperity beyond your currently-held beliefs. Forty years of trial and error, testing and evaluating have contributed to the creation of a SYSTEM for the effective use of radio advertising by businesses of all sizes. This system and the advertising concepts in the book are proven and have been validated by the many clients who advertised exclusively on Warner's radio stations. In this book, you'll -Whether you're advertising consistently or just spending money consistently. -That advertising only communicates--what it communicates determines your success. -To identify and target your most profitable customer. -How to prepare ads that work and schedule your ads the most effectively. -To apply the four measurements of advertising's effectiveness. Most importantly, this book will teach you how to THINK about advertising, your business and your customers. This book was written for the Davids in the -Local businesses with a small budget. -Established businesses who are trying to protect or increase their market share. -Professional practices like lawyers, physicians, and dentists needing more clients or patients. -Churches who are looking for more members. -And all those who are threatened by Goliaths. Rest assured--David can still beat Goliath.