Killing It

This book explores the parallels between artists and startup founders, emphasizing that entrepreneurship is a calling driven by passion and vision rather than a mere job. It delves into the challenges founders face, such as navigating uncertainty, building teams, managing relationships, and maintaining mental and physical health while pursuing their creative and business goals. Drawing from the author's personal experiences as the CEO of a mission-driven beverage company, the book offers insights into the complexities of running a startup, including operational hurdles and the emotional toll. It aims to equip entrepreneurs with strategies to balance their obsession with healthier practices, fostering resilient teams and sustainable growth. The book is intended for aspiring and current entrepreneurs, startup teams, and individuals interested in the intersection of creativity and business innovation.