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Qualitative Research Methods

Sarah J. Tracy

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling mannerDemonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problemsWritten in an engaging style, with in-depth examples from the author's own p

GenresKommunikationswissenschaften

370 pages

English edition · First published 2012 by John Wiley & Sons · ISBN 9781118378588

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