Inside-Out Persuasion

The art of persuasion suffers from the negative connotations of manipulation and trickery. Yet persuasion is what we all do every day. Whenever we speak and relate, we exert an influence. Whenever we shar ideas, dreams, hopes, visions, values, or plans, we seek to influence minds and hearts. The question is: Are we effective, elegant, charming and authentic in our persuasion? Inside-Out Persuasion integrates persuasion with personal responsibility to make it ethical, human, and authentic. It de-mystifies persuasion as it details the actual processes of persuasion. This book situates persuasion, not as a tool for getting your way with people, but how to more effectively relate and communicate, with both grace and elegance. Inside-Out Persuasion positions persuasion as not about manipulating and controlling, but presenting your best ideas in compelling and respectful ways.