Where Good Ideas Come From
Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.
GenresCreative thinkingCreativeness
326 pages
English edition · First published 2010 by Riverhead Books · ISBN 9781594487712
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