The Local Growth Engine: A Step-by-Step Marketing Workbook for Service Business Owners Who Are Busy but Not Moving Forward

Your marketing isn't failing because you're lazy. It's failing because it was never a system.You're posting. You're running ads. You're trying what the gurus say. And you're still stuck in the same place: busy, but not moving forward.The Local Growth Engine is a working workbook — not a book you read, a book you do — built for the people who run local service businesses: med spas, home service companies, fitness studios, salons, contractors, and every owner whose customers live within driving distance.Inside is the TRR Growth Solution, the framework author Tressa Rochester built from years in the trenches as a fractional CMO for real local businesses — not theory. Across ten chapters and dozens of fill-in worksheets, you will: Define the revenue target your marketing is actually supposed to hit — and reverse-engineer the leads, conversions, and channels it takes to get there Identify the customers worth marketing to, and stop paying to attract everyone else Build an entry, core, and premium offer structure that turns first-time buyers into repeat revenue Pick the two or three channels that fit your business, and quit the rest guilt-free Put follow-up, reminders, and re-engagement on autopilot with a simple CRM and four core automations Track the four numbers that replace guessing with diagnosis Leave with a written 90-day execution plan — three initiatives, weekly actions, and a finish lineEvery chapter takes 30–45 focused minutes. Ten honest sessions, one documented growth plan.Your purchase includes a free fillable digital edition plus worksheet templates and bonus tools.If you've ever ended a quarter wondering where the marketing budget went, this workbook is the sit-down that fixes it.