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The Public Relations Handbook

Robert L. Dilenschneider

"It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals. The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond. This new 5th edition examines and prescribes how to make public relations indispensable in an era facing new challenges in global public health as well as the convergence of new financial, economic, political, and societal issues"--

GenresPublic relations

280 pages, 3 editions

English edition · First published 2022 by Matt Holt Books, An imprint of BenBella Books, Inc · ISBN 9781637740613

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Editions

3 editions

English

  • The Public Relations Handbook · Matt Holt Books, An imprint of BenBella Books, Inc · 2022 · ISBN 9781637740613 This page
  • The Public Relations Handbook: Library Edition · Blackstone Publishing · 2022 · ISBN 9798212051408
  • The Public Relations Handbook · Matt Holt Books · 2022 · ISBN 9781637740620

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