Events MISmanagement: Learning From Failure
A unique text that looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.
GenresSpecial eventsManagementBusiness failures
252 pages
English edition · First published 2022 by Goodfellow Publishers · ISBN 9781915097125
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