Consumer Behavior
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers
580 pages, 3 editions
English edition · First published 2009 by Pearson/Prentice Hall · ISBN 9780131714748
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Editions
3 editions
English
- Consumer behavior · Pearson/Prentice Hall · 2009 · ISBN 9780131714748 This page
- Consumer Behavior · Pearson · 2019 · ISBN 9780135225691
- Consumer behavior · Prentice Hall · 2016 · ISBN 9780134129938
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