The Trust Currency: How to Build Relationships, Make the Sale, Grow Your Portfolio and Create a Lasting Legacy

THE TRUST CURRENCY What happens before a customer says yes? Before the sale. Before the signed agreement. Before the referral. Before the million-dollar deal. There is another YESthat matters even more: “Yes, I trust you.” The Trust Currency is a practical guide to building genuine relationships that lead to stronger sales, loyal customers, repeat business, referrals, portfolio growth, and lasting impact. Drawing from real-life experiences across banking, agriculture, sales, leadership, entrepreneurship, oil and gas, reclamation, health care, and community life, Barineka Gloria Neufeld and Timothy Neufeld share lessons learned from working with people in very different environments. This isn't a book about pressuring people to buy. It's about becoming the person people want to do business with. Inside, you'll discover how to: • Build trust before asking for the business • Make proactive calls without sounding pushy or transactional • Listen for the small details that reveal bigger opportunities • Communicate effectively with different personalities and backgrounds • Follow up and become someone customers can depend on • Turn rejection into an opportunity to build future relationships • Plan, take action, and stop allowing overthinking to prevent progress • Handle conflict while protecting relationships • Build effective teams and recognize the people around you • Grow a portfolio through trust, consistency, service, and referrals • Show up when it matters—not only when it's convenient • Create relationships that last beyond a single transaction At the heart of the book is a simple belief: People are not transactions. People build possibilities. The authors also share how faith, family, community, hard work, mistakes, and everyday life experiences shaped their understanding of relationships and success. You don't have to be the loudest salesperson in the room. You don't have to know the perfect thing to say. And you don't have to close every opportunity on the first