An Illustrator Guide to Type Effects and Logo-Building

A mix of examples, exercises, hundreds of screenshots & accompanying narrative, this book constructs a myriad of type effects & logos, & uses them to highlight Adobe Illustrator (version 7.x) features, tips & techniques. Its visual step-by-step nature, thematic focus, multitude of tips - all give it a slant that is unusual & interesting, allowing it to be a learning vehicle, idea resource & "type looks" compendium. Written in a humorous, conversational style, & aimed at beginning to intermediate users, the book grew directly from the classroom, as a distillation of what students find useful. Techniques applied to type-&-logo examples, are, once mastered, equally applicable to drawing anything else. The book has been favorably reviewed by the New York Mac Users Group. While Mac-based, it is also equally useful to PC Illustrator 7 users, since the application is identical across platforms. Consciously priced to be affordable, it undercuts by a sizeable margin what's out there, giving a big "bang for your buck." 391 pages. $22.00 + $3.00 S&H. To order, call 212-861-1123, or E-mail: tumblereed@aol.com. Or, for quicker turnaround, send check ($25.00 per copy) with your return address to: Tom Reed, 328 E. 73rd St., New York, NY 10021.