Structuring Effective Sponsorships
This book reveals how to develop sponsorship structures that will create successful sponsorships and maximise the return to all parties. It examines all the issues including contractual and intellectual property rights, types of sponsorship, methods and timing of payment, confidentiality and all other questions of detail.
GenresCorporate sponsorshipAustraliaSports sponsorshipLaw and legislation
371 pages
English edition · First published 1998 by LBC Information Services · ISBN 9780455216003
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