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Consumer Behavior

William Wells

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.

GenresBusiness & MoneyManagement & LeadershipMarketing & SalesMarketing

592 pages

English edition · First published 1996 by J. Wiley · ISBN 9780471596417

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