Under the Influence
This Master of Architecture thesis explores how social media and influencer marketing has impacted the retail industry and transformed the shopping experience. The author believes the power of retail design lies in the architect's ability to understand commercial culture and marketing strategies. A diverse background in fashion design, visual merchandising, retail management, and architecture combines to support this polemic by referencing personal experiences.
GenresArchitecture
English edition · First published 2019 by Blurb, Incorporated · ISBN 9780368770616
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