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Marketing Research

Christopher West

Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.

GenresMarketing research

219 pages, 2 editions

English edition · First published 1998 by Macmillan · ISBN 9780333721780

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Editions

2 editions

English

  • Marketing Research · Macmillan · 1998 · ISBN 9780333721780 This page
  • Marketing Research · Macmillan Business · 1999 · ISBN 9781349146819

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