The Very Last Designer's Guide to Digital, on-Demand, and Variable-Data Color Printing

Product Description A guide to help graphic designers understand and apply digital and variable-data printing concepts. From the Inside Flap The Very Last Designers Guide to Digital, On-Demand, and Variable-Data Color Printing teaches graphic designers how to design for the digital press to get the optimum print product. This concise, easy-to-understand book by industry experts David Clark and Frank J. Romano explains why digital presses do not reproduce images in the same way a conventional press does and why it is important to tailor designs specifically for the digital press in order to maximize the quality of the finished piecewhether it be an on-demand textbook, a series of personalized brochures, or a variable-data direct-mail marketing piece. The full spectrum of design issues are explored, including choice of file format, typeface, image, and paper; workflow; page layout; stripping; and imposition databases; preflighting; and more. A section on color issues addressing color correction, conversion, matching, and management rounds out the comprehensive nature of this important guide. About the Author David Clark holds a Bachelor of Science degree in printing management from the RIT School of Printing and is now a candidate for a Master of Science degree in electronic publishing also from RIT. Frank J. Romano is chair of the RIT School of Printing Mangement & Sciences, author of 35 books on graphic arts technology, and teaches digital printing and publishing.