How to Kill a God: ...and How Christians Are Killing Theirs.

Christianity is dying.And Christians are to blame. Medieval churches, out-of-date, abstract language, priests in ornate gowns, talks about miracles, maniacal televangelists, tacky media production... Christians don’t seem to care about their image.Why should they? After all, they have a God behind them, they are immune to the earthly laws of public relation and communication principles, right?Well, no.This book is a critical examination of Christian external communication from the perspective of a media and communication professional, filmmaker and a storyteller. It is not a criticism of Christianity (though at places the author can’t help himself). It is a criticism of Christian communication relative to their goal - spreading the gospel.It is for anybody who feels they could benefit from this information. Whether that is a pastor looking to better the public perception of their church or an atheist who enjoys poking holes into the long standing Christian dogmas.It will also make a great gift for the lady that knocks on your door, asking if you’ve found Jesus, while handing you a copy of The Watchtower. Lady. Please. That’s not how you help God’s image. That’s how you destroy it.This book holds that as far as communication principles go, Christianity is identical to any business enterprise and thus should conduct its public relations as such. If one takes away the divine aspect of Christianity and examines honestly the components of its external communication, by contrasting them with the latest know-how and practice, it becomes obvious it is seriously lacking in many areas. It resembles an arrogant behaviour of a corporation that held the monopoly in the past, holds it no more but fails to realize it, which is something oftentimes seen before a company's demise."There have been many Gods since the beginning of mankind. Most of these were regarded by their believers as the one and only everlasting true God. They were believed in without a shadow of doubt, with full confidence, with the purest of faiths. The vast majority of these Gods are now but a name in history books. Christianity isn’t outstanding among these religions, not in its ideas, not in the number of Gods, not in its lifespan. So how did all of these Gods die out? Not because of any deliberate action, but rather because of a lack of it. Christians are blinded by their belief that they are following the one and only way. They are so confident in their God being so central to the very fabric of existence itself that they don’t even consider him not existing in the future. Their confidence is partly a residue of the old times when Christianity was a default. When it was not really a choice. When the Christianity’s image needed not to be defended as the church was just too strong. Not like in the beginnings when the apostles had to fight for its place in the spotlight. The result is the arrogant stance that such entity needs no ‘marketing’, no good PR, as it is the only undisputed, unquestionable way. Well, it is not. At least not in the marketplace of religions and philosophies. It is perhaps fitting to end this with the quote from the Bible, Book of Proverbs: “Pride goeth before destruction, and a haughty spirit before a fall."And so just as the Christian churches no longer dominate the cities’ skylines and instead grow smaller and smaller as the skyscrapers around them grow larger and larger, so are the old ideas about deities and spirituality being overshadowed by their modern counterparts."