Convert Every Click
A holistic approach to conversion rate optimization that encompasses an entire business-online and offline-to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing web pages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls ""holistic conversion rate optimization."" Inte
242 pages
English edition · First published 2013 by John Wiley & Sons · ISBN 9781118759745
Be the first to rate this book
Keep track of what you read
Book Nook is a free reading tracker with a 3D bookshelf, a reading timer, challenges with friends and a Reading Wrapped at the end of the year. Add Convert Every Click to your shelf in one tap.