Reading Between the Lines
Product Description
READING BETWEEN THE LINES Is your definite curriculum for successful and long lasting physician interactions. Using a step by step approach, the authors guide you through hints and pitfalls that often undermine sales interactions. Based on years of research and observations, this book is a MUST have for any sales professional in the field.
About the Author
Craig Cheifetz MD and Mahesh Krishnan MD are both in practice in Northern Virginia. Based on their numerous interactions with pharmaceutical sales representatives, they have created a curriculum designed to improve the effectiveness of physician communications. Both have lectured extensively on sales training and improving communications on all levels.
88 pages
English edition · First published 2003 by Rani Publishing · ISBN 9780972844307
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