Marketing Research

This is a fully revised and expanded edition of Marketing Research. This book covers all aspects of marketing research in a practical, easy-to-understand way. Though primarily aimed at marketing students, it will also be of great help to marketers as a reference manual. Marketing Research is a practical introduction, written by one of South East Asia's leading market researchers, into researching the dynamic and fast-growing markets of the Asia Pacific and worldwide. It is aimed at both students of marketing and practicising marketers. Marketing Research covers alls aspects of the marketing research process, including research design, sampling, product research and test marketing. . Endorsed by the Marketing Institute of Singapore . written by one of South-East Asia's leading market researchers . author is Managing Director of The Gallup Organization in Singapore