Business the Sun Way: Secrets of a New Economy Megabrand
Sun Microsystems was founded in 1982. Since then it has risen from an unknown workstation supplier to arguably the new economy's biggest brand. As we move to a networked world, Sun is there with the products and services driving the change. But the Sun story is about more than software and hardware. It is about the tenacity and drive which helped Sun take on the big guns of Silicon valley and win. It is about the inspired and gutsy leadership of Scott McNealy. Unorthodox, radical, cool, even downright arrogant, Sun is the model start up success. Now Business the Sun Way brings these lessons to any business or entrepreneur. From fantastic customer service to constant innovation, and from speaking your mind to betting on the future, these are the secrets for the next generation of winners.
178 pages
English edition · First published 2002 by Capstone · ISBN 9781841121529
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