Marketing for China's Managers
About the Author Noel Capon is the R. C. Kopf Professor of International Marketing and past chair of the Marketing Division at the Graduate School of Business at Columbia University. Willem Burgers is the Bayer Chair Professor of Marketing and Strategy at the China Europe International Business School (CEIBS)in Shanghai.
GenresBusiness & Economics
English edition · First published 2010 by Wessex, Incorporated · ISBN 9780982513002
Be the first to rate this book
Keep track of what you read
Book Nook is a free reading tracker with a 3D bookshelf, a reading timer, challenges with friends and a Reading Wrapped at the end of the year. Add Marketing for China's Managers to your shelf in one tap.