Advertising
Exceptionally real-world in focus with examples, issues, and applications interlaced throughout this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.
GenresBusiness & MoneyMarketing & SalesAdvertising
815 pages
English edition · First published 1995 by Prentice Hall · ISBN 9780137228690
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