Pour Your Heart Into It
The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country's social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company's employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as "Don't be threatened by people smarter than you, " "Compromise anything but your core values, " "Seek to renew yourself even when you're hitting home runs, " and, most simply, "Everything matters."
220 pages, 11 editions
English edition · First published 1997 by Hyperion · ISBN 9780316290029
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Editions
11 editions
English
- Pour Your Heart Into It · Hyperion · 1997 · ISBN 9780316290029 This page
- Pour Your Heart Into It · Hachette · 2012 · ISBN 9781401304928
- Pour Your Heart Into It: How Starbucks Built A Company One Cup at a Time: Library Edition · Highbridge Co · 2009 · ISBN 9781608475841
- Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time · Highbridge Audio and Blackstone Publishing · 2007 · ISBN 9781665187770
- Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time · Highbridge Audio and Blackstone Publishing · 2007 · ISBN 9781665187787
- Pour Your Heart Into It (Korean Edition) · Kimyungsa · 2005 · ISBN 9788934904090
- Pour Your Heart Into It · BrandAgebooks · 1998 · ISBN 9789749385135
- Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time · Hyperion · 1997 · ISBN 9780786863976
- Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time · Hyperion · 1997 · ISBN 9780786883561
- Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time · Hyperion · 1997 · ISBN 9780786863150
- Pour Your Heart Into It · ISBN 9780786879441
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