Against the Odds

James Dyson is the inventor and designer of the "Dual Cyclone", the revolutionary vacuum cleaner that is today generating annual sales of ℗Đ100 million in the UK and ℗Đ300 million worldwide. In an industry where the term "latest technology" usually implies nothing more than re-styling, new color or perhaps a retractable cord, James Dyson's creation has taken the market by storm. This is the extraordinary story of a man whose unorthodox methods, unswerving optimism and self-belief brought him spectacular success, completely bucking the trend of failed inventors and designers. It is a story of personal and business triumph, and will be an inspiration for designers, inventors, entrepreneurs or anyone who wants to know what it takes to succeed against the odds. - Jacket flap.