Consumer Behavior and Marketing Action
This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
GenresConsumersMotivation research (Marketing)Consumer behavior
641 pages
English edition · First published 1981 by Kent Pub. Co · ISBN 9780534009588
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