Children's Clothes

This series takes a look at the many different types of costumes and clothes. Each book looks at a particular form of clothing and analyzes how and why certain materials, colours and designs are used as well as the function and importance of clothing in work, sport and play. This book looks at the increasingly profitable world of children's clothes, explaining why and how fashion extends through all age ranges. Children have always needed clothes, but in the past they often had to rely on the taste of their parents as to how they would dress. Today, a situation exists whereby fashion conscious children are increasingly demanding a say in what they wear. Children now read fashion magazines and are often influenced by `trendy' pop stars, while marketers now direct campaigns towards young people and many designers create a style of clothing just for them, resulting in a variety of different styles for children. This book looks at why and how this situation developed and compares the clothes worn today to those worn in the past. Children's views on their clothes are examined and analyzed, as are clothes for babies and toddlers.