Advocate for Your Customers: Turning the Key to Profits in the Era of Customer Power
Establishing a reputation for customer trust, transparency, and advice will be a differentiator. Congratulations to Glen Urban for moving 'best marketing practice' up a notch.
GenresKundenmanagementBeziehungsmanagementSTRATÉGIES DE MARKETING
234 pages
English edition · First published 2005 by Wharton · ISBN 9780131913615
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