Strategic Account Strategy
Strategic Account Strategy is designed to help corporations and businesses develop key/strategic and global account programs, and for individual key/strategic and global account managers to develop strategy and action programs for individual accounts. The volume comprises a set of frameworks in two books: Book 1 -The Strategic Account Program and Book 2 - Planning for Strategic Accounts.
GenresBusiness & EconomicsMarketing
64 pages, 2 editions
English edition · First published 2011 by Wessex Incorporated · ISBN 9780983330011
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Editions
2 editions
English
- Strategic Account Strategy · Wessex Incorporated · 2011 · ISBN 9780983330011 This page
- Strategic Account Strategy · Wessex, Incorporated · 2011 · ISBN 9798989602155
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