The Coyotel Way

Celebrating the Native American trickster, The Coyotel Way is the foundation text of the Coyotel Church. Coyote, that foolish, playful, arrogant, oft-humbled, and beloved spirit is the perfect mascot for this age of consumer-illusion, media saturation, celebrity hype and material greed. The Coyotel Way describes a ÒThird WayÓ where people are once again empowered to be creative agents in their own lives. The Coyotel Way reflects CoyoteÕs ability to turn convention upside down to reveal how ridiculous all cultures are so we never forget our instincts. Rather than have our hopes, dreams, sexuality and imaginations sold back to us by consumer culture, The Coyotel Way reminds us Òto create is spiritualÓ.