Deeper Selling: How to Use the Science of Connection for Maximum Sales Success

Stop Pitching. Start Connecting.Discover the research-backed, powerful sales methodology that turns cold prospects into lifelong partners. In Deeper Selling, veteran high-tech sales professional Doug Laughlin moves beyond rigid scripts, mechanical funnels, and one-size-fits-all closing techniques to examine the human side of successful selling. Drawing on four decades of experience, he presents sales as an art rooted in trust, conviction, empathy, and genuine connection.Laughlin combines traditional sales fundamentals with more nuanced techniques drawing from the areas of neuro-linguistic programming, psychological synchrony, hypnotic marketing, personal belief systems, and even the Law of Attraction. His approach centers on understanding how customers think, what motivates their decisions, and how they experience the sales process. Rather than promoting manipulation, he emphasizes ethical persuasion, active listening, open interactive communication styles, and solutions that provide real value.Readers will learn how to select the best prospects, identify pain-and-pleasure motivators, strengthen conviction, build unique rapport, use storytelling and associations, refine an elevator pitch, assess competition, negotiate effectively, expand professional networks, and approach prospecting with a more creative mindset. Personal stories from the author's career demonstrate how these techniques can support a natural, yet powerful, sales style.Key takeaways include:Getting on the same page with your customers before presenting your solutionBuilding trust and conviction through rapport, listening, and emotional awarenessAligning your sales work with personal strengths, values, and purposeUsing the best of NLP, intuition, and synchrony to fine tune your communicationCreating positive customer experiences without the need for pressure or coercionEstablishing an environment where customers will want to keep working with youDeeper Selling is written for all new sales representatives, seasoned sales professionals, consultants, entrepreneurs, and anyone in a customer/client setting that is seeking vastly improved customer relationships. The author demonstrates how stronger results begin with deeper understanding, shared experience, and a sales process that resonates with both parties.Add Deeper Selling to your professional library now and discover how a more personal, ethical, and mutually rewarding approach leads to far greater sales success. Incorporating the techniques explored here will separate you from the others sales professionals in your field!