The Elements of Typographic Style

"Long the preserve of trained specialists alone, typography is a territory opened now to everyone equipped with a computer. For millions of people around the globe, the freedom to produce effective printed documents has suddenly become, like effective speaking and writing, an essential professional skill, an integral part of working life, and a daily source of personal delight. The Elements of Typographic Style is more than a typographic style guide. It is also a history of typographic usage and a brief encyclopedia of typographic concepts, resources and traditions. In short, it is a lucid and authoritative desktop reference for everyone who works with written words. To writers, this book offers a whole new set of skills and tools for effective expression and communication. To readers, it offers a new dimension of reading: a deeper appreciation of letters and a deeper understanding of what they mean. For students and practitioners of the graphic arts, it has become, as Hermann Zapf initially proposed, 'the Typographers' Bible.'"--Cover flap.