Meatball Sundae: Is Your Marketing Out of Sync?
"Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't."--P. [2] of cover.
GenresMarketingManagementSocial aspectsProduct differentiationTarget marketing
232 pages
English edition · First published 2007 by Portfolio · ISBN 9781591841746
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