Find Your Funding (Us Edition) How to Write a Business Plan Investors Will Want to Read

You have to feel sorry for the poor investor. On his or her desktop is a pile of plans from hopeful entrepreneurs, awaiting consideration. For many investors, wading through this pile is a wearying chore. Almost all of the plans will end up in the waste bin and the hopeful author will receive a standard email that begins, "Thank you for sending us your business plan . ." and ends "We wish you the very best of luck finding investors for your project." The reason for this high number of rejections is not that the plans are bad. On the contrary, their authors will have taken great pains to get them right. The problem is not that they are bad: it is that they are mediocre. They have nothing that makes them stand out from the hundreds of other business plans generated week in, week out. A key cause of this failure to communicate is that those writing the plan have got their focus wrong: they have emphasised things that are unimportant to investors, and they have skimped or omitted altogether the things in which investors put most store. They have put the wrong things in, and left the right things out. Put simply, you have to get both the content right, and your presentation right. Equally important, you must submit it to the right investor. Find Your Funding is designed to address each of these three key issues in turn. Find Your Funding is a step by step guide to writing a business plan that won't end up in the waste bin but will get read with interest by investors.