Working With Dinosaurs How to Lead Technological Evolution From the C-Suite
You already know what happens when dinosaurs and meteoric change come together.
Rapid change also impacts the digital world, and the choice for leaders is transformation or extinction. But adaptation can be challenging. Human teams and managers tend to resist change, and it takes effort and ingenuity to convince them to grow.
In Working with Dinosaurs, Marcus East, a leader in the digital technology industry for over two decades, shows other top executives how to disrupt outdated systems and mindsets and embrace new tech worlds like cloud computing and AI, so they can become next generation leaders of digital and tech transformation.
Ditching the dinosaurs means more than switching out old software and skills. It means re-envisioning the structure of an organization. It means creatively changing roles, capabilities, and culture. It means inspiring teams to move forward.
Digital transformation is here. Evolve to lead it.
214 pages
English edition · First published 2025 by Wren House Press · ISBN 9781967115143
Be the first to rate this book
Keep track of what you read
Book Nook is a free reading tracker with a 3D bookshelf, a reading timer, challenges with friends and a Reading Wrapped at the end of the year. Add Working With Dinosaurs How to Lead Technological Evolution From the C-Suite to your shelf in one tap.