The Choice Factory : How 25 Behavioural Biases Influence the Products We Decide to Buy
"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
GenresConsumer behaviorInfluence (Psychology)ConsumersAttitudes
202 pages
English edition · First published 2018 by Harriman House · ISBN 9780857196095
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