The Design Imperative: The Art and Science of Design Management
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
233 pages, 3 editions
German edition · First published 2018 by Palgrave Macmillan · ISBN 9783319785677
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Editions
3 editions
German
- The Design Imperative: The Art and Science of Design Management · Palgrave Macmillan · 2018 · ISBN 9783319785677 This page
- The Design Imperative: The Art and Science of Design Management · Springer International Publishing · 2019 · ISBN 9783319785684
- The Design Imperative: The Art and Science of Design Management · Palgrave MacMillan · 2018 · ISBN 9783319785691
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