Competing Against Multinationals in Emerging Markets: Case Studies of Smes in the Manufacturing Sector
Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.
GenresSmall businessManagementInternational business enterprisesStrategic planningLeadershipDevelopment economics
134 pages
English edition · First published 2014 by Palgrave Pivot · ISBN 9781349505470
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