How to Launch an ICO: Lessons Learned From the Launch of a Crypto Token Initial Coin Offering 2021
ICO -- aka Initial Coin Offering -- is IPO on steroids. Only instead of equity in a company, investors get digital tokens. Because of that, ICOs also often go by such names as token offerings, token crowdfunding, etc.
This book offers a comprehensive account of a crypto-token launch. The author brings a unique perspective to the book, which is a part playbook and part manifesto: while many napkin-stage ideas were running ICOs, the author ran one for the company he co-founded which was already generating seven figures in annual revenue. While others worked to avoid the SEC, author invited collaboration and joined the ICO Governance Foundation in an effort to create a set of standards and best practices.
61 pages
English edition · First published 2021 by Independently Published · ISBN 9798731477260
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