The Social Sales Playbook Developing a B2B Sales Plan That Drives Results

When the Covid-19 pandemic arrived travel became impossible. Business conferences were cancelled. Sales executives could no longer meet their clients in person or pitch their services to prospective clients. The entire B2B sales process changed overnight. Social sales was already important before the pandemic, but when it became the only way for sales executives to remain visible, build credibility, and build trust with prospects, it suddenly became essential. Before the pandemic, 82% of B2B buyers were significantly influenced by the articles and social content published by a sales executive. This book argues that the post-pandemic figure is almost certainly now 100%. What your sales team publishes online is critical for your business. When prospective customers use Google or LinkedIn to search for information on your sales director, what do they find? Informed opinion and ideas about your industry or a ten-year-old PowerPoint that is completely irrelevant to your business? Building trust and credibility using social tools is possible. Your sales team can become leaders. This book details the steps you need to take to build a bullet-proof content strategy that will launch your B2B sales strategy into orbit.