Frameworks for Market Strategy
This book helps students understand how to develop and implement a marketing strategy and how to manage the marketing process. The book provides a solid foundation in marketing management, both for future marketers, and for senior executives.
GenresMarketingManagement
799 pages, 4 editions
English edition · First published 2016 by Routledge · ISBN 9781315713045
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Editions
4 editions
English
- Frameworks for Market Strategy · Routledge · 2017 · ISBN 9781315713045 This page
- Frameworks for Market Strategy · Routledge · 2016 · ISBN 9781317496748
- Frameworks for Market Strategy · Routledge · 2016 · ISBN 9781317496755
- Frameworks for Market Strategy · Routledge · 2016 · ISBN 9781317496762
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