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Influence

Robert B. Cialdini

Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.--

GenresSelf-HelpMotivationalSuccessBusiness & MoneyMarketing & SalesConsumer Behavior

1 pages, 2 editions

English edition · First published 2007 by HARPER BUSINESS · ISBN 9780061899904

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Editions

2 editions

English

  • Influence · HARPER BUSINESS · 2007 · ISBN 9780061899904 This page
  • Influence · Harvard Business Review Press · 2017 · ISBN 9780063138803

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