Author
Jean-Noël Kapferer
8 books
Books
Cuba: The International Dimension1990
Strategic Brand Management: Creating and Sustaining Brand Equity Long Term1992
(Re)inventing the Brand: Can Top Brands Survive the New Market Realities?2001
The New Strategic Brand Management: Advanced Insights and Strategic Thinking2008
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands2012
Rumors: Uses, Interpretation & Images2013
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare2015
Advances in Luxury Brand Management2017Keep track of every Jean-Noël Kapferer book you read
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